The Domain Name You Choose
Domain names will be the most expensive item for your company or close to the top if you outsource the majority of your work. Domain names are essential for many reasons. Not the least, you don't want your money to be wasted on shoddy domain names. In this guide I'll give you the details that you require to make sure you're choosing the best domain name for your website.
If you aren't familiar with domain names, it's simply the URL of your website – espn.com is an example. is the domain. A domain name is a essential step to get your site set up and online. It is the first thing that customers see. It is essential to create a great first impression. You will be seen by potential customers in many places.
- Natural Search results such as those found on Google, Yahoo and Microsoft search
- Video Marketing
- Pay Per Click ads that you run
- Ezines / Newsletters in which you can place advertisements or even run them
- Email and Forum Signatures
- Off-line advertising can include direct mail, newspapers, magazines, and business cards.
There are many factors to consider prior to buying a domain. These are the most important considerations that you should consider before purchasing.
Top Domain Name Don'ts
- Avoid using too many dashes in your domain name.
- Do not use phrases that aren't related to the domain name.
- Do not use excessive keywords within the domain name.
- Don't repeat the main word in the domain's name.
Top Domain Dos:
- Make sure you include the keyword phrase within your domain name.
- Make sure you are as precise as you can for your key phrase (long tail keywords phrases).
- The domain name should begin with the primary keyword phrase.
- Use commonly-used words in the name such as “news”, “tips” etc.
- Use action keywords like “cheap”, “discount”, “buy”, “deals”, “get”, etc.
- Use top level domains like.com,.net,.info,, or.org,
A few additional suggestions:
1. Your domain name should contain the keyword or long tail keyword phrase. I don't recommend the use of multiple keywords, and certainly don't repeat the same keyword throughout your domain name.
2. Your primary keyword should be at the top of your domain's name. Let's look at an example. Let's suppose you sell gardening tools. Not just any garden tools They are low-cost quality gardening tools. The name of your business is Garden Tool World. You can apply the above tips to purchase domain names to promote your company. What about your product?
The most important thing to do is find names for the domain of your product that potential customers are searching for. Is a prospective customer searching for low-cost, high-quality gardening tools on the internet? The customer might also search for “Cheap Garden Tools”. It is possible to determine what customers are searching for from your study. So if people are looking for “Cheap Garden Tools,” then your domain name could be “cheapgardentools.com..
It's an integral part of your overall marketing plan and shouldn't be taken lightly. The domain you choose should reflect the company's product, brand and brand image. This will help you to establish a strong foundation for future sales.
3. Try adding actions terms to your domain in case you're having difficulty getting the domain you want. This could include for sale, discount on eBay, deals or other types of action word. You could also use tips, blog or info. For instance. Roofervideos.com could be used to host a site that uses videos to teach roofers. A number can be added to your keyword. For example, cheapgardentools442.com would work just as well as cheapgardentools.com because your keyword phrase is at the beginning of the domain name.
4. Utilize keywords that catch the attention of people and get them to click. These include words such as warning, alert and cure.
5. Absolutely, DO NOT include terms within the domain name of your site that have nothing to do with what your site's content is about.
6 Use only well known top level domains such as.com,.net,.info,.org &.us. Avoid domains like as.tv or.biz. Credibility is the key to success – sticking with top level domain names will aid you in this area. Of sure, if you have the option to get.com, that's the choice, however, in the event that the name you're looking for isn't listed in.com then one of the other top-level names will suffice.
If you find you are struggling to find the perfect domain name for your company If you are having trouble naming your business, visit Nameboy.com. The site will give you plenty of domain name suggestions for you based on keywords you enter. Another site I like to utilize is Instant Domain Search. This particular website “helps you find the domain name you want as quickly as you enter.”
7. Beware of domain names that have hyphens in their names. While it was an ideal practice, it no longer is. Domain names that have hyphens can negatively impact your chances of ranking high on search engines.
8. Make it as brief as you can. Although some sites permit names of up to 63 characters registered, it is important to be aware that users must to remember the name and easily typing it into their browsers. Make sure you register the most concise name your customers and site visitors will associate your website with. The rule of thumb is to limit it to seven characters when you can (not including suffixes). While the majority of your potential customers will click on an advertisement, there will be users who will type your domain name.
9. If possible, you should use www.com
What are you looking for? There are numerous suffixes available now. We suggest that businesses choose a.com suffix. It is the most well-known extension people use when looking for a website. Furthermore, as it's one of the most popular extensions,.com shows that your business has been in existence for some time and you have a well-established presence online. Web.
10. Register your domain now. Domain names are snapped up quicker than candy during the St. Patrick's Day parade. You must register soon unless you want to get stuck with “the-domain-name-that-no-one-wanted.net.” You do not have to have a webmaster or an e-commerce department or a web design consultant or…. It's not even necessary to have a site. Register today to secure the domain you've always wanted.
11. Have a chat with your friends and family. After you've decided on several available name choices, see what your customers and friends have to say about them. Names that make perfect sense to you could be too hard for others to remember. Is it easy to spell? Are you able to pronounce it? Do you need to explain why you chose the name?
12. Spend less money. At one time, companies could get away by charging reservation charges and an “mandatory” cost of $70 InterNIC fee. A number of years ago it was decided that other companies were able for domain names. This has lowered prices dramatically. Private.com domains from 1&1 are available for only $6.99 that is the most affordable cost on the market. 1&1 is the only top registrar that provides private registrations with no extra cost.
13. One of the most important aspects of the domain name: You should check whether your domain name has been used by a third party. If your new domain was used for unsavory internet practices or spam, it will be extremely difficult to get it indexed in the major search engines. This is not an issue that you should be dealing with. Check out your potential domain name at http://www.archive.org and see if it has ever been owned. To determine if someone has broken any laws, take a look through the archives, if it was owned by anyone. Trust me; you will thank me in the event that you find that the domain was misused previously. There is no reason to make search engine optimization more difficult on us if we can get rid of it!
If you think you've found the correct domain name, and examined any other uses, but you're not quite certain if it's right for you… register it before anyone else does!